Why Some Marketers Are Better Than You
And how to become as good as them?
You’ve probably seen them. The digital marketers who seem to be miles ahead - the ones getting consistent results, landing bigger clients, and pulling off successful campaigns one after another.
It’s easy to look at those people and wonder: What do they know that I don’t?
If you’ve ever felt that way, you’re not alone. Many marketers wonder if their competitors are simply more talented, more experienced, or have access to some secret resource.
But here’s the truth: The difference between average and successful marketers isn’t talent. It’s the ability to see the bigger picture.
Your competitors aren’t necessarily better. They’ve just mastered something most marketers overlook. They understand how each stage of the marketing funnel connects. They know how every piece of the funnel - from awareness to conversion - fits together to build momentum and maximize results.
And that makes all the difference. Why full-funnel understanding is a game-changer. Let’s understand why this knowledge separates the top players from everyone else.
Most marketers work on individual tactics. They know how to create ads, build email sequences, or post content on social media. And they’re good at those individual pieces.
But here’s where things often go wrong. They’re missing the connections between these steps. Without seeing how one stage of the funnel feeds into the next, their results end up fragmented—good but not great.
They might get a burst of engagement from an ad or a strong open rate on an email, but they struggle to create a cohesive experience that consistently moves people from interest to action.
On the other hand, competitors who understand the full funnel have the advantage of clarity. They know how to attract people, keep them engaged, and lead them to a decision.
It’s like having a map - you’re not guessing where to go next; you know the exact path to guide your audience through so they arrive at the final destination: conversion.
This is why some marketers keep getting results while others keep guessing. They’re not relying on isolated wins. They’re using a full-funnel system where each piece builds on the next, giving them control over the process and delivering results they can count on.
How can you start applying this to your own strategy?
Let’s do a quick exercise to help you spot gaps and opportunities in your funnel. This will give you a sense of where you might be leaving results on the table.
Map Out Your Funnel Stages: Take a moment to think about your current strategy. Can you clearly identify each stage of your funnel? For instance:
How are you bringing in leads (top of the funnel)?
How are you engaging and nurturing those leads (middle of the funnel)?
And what are you doing to guide them to a decision (bottom of the funnel)?
Look for Connections: Now, consider how each stage connects. Are your ads driving traffic to a landing page that aligns with the ad's message? Does your email sequence follow up with the right message based on where the lead came from? If any of these steps feel disconnected, that’s an area to improve.
Identify Drop-Off Points: Finally, look for areas where leads might fall off. Are they clicking your ad but not engaging with the landing page? Are they opening emails but not taking the next step? These drop-off points are clues that something isn’t connecting, and they’re often where small adjustments can lead to big gains.
Seeing the bigger picture in action
Let’s bring this idea to life with a quick example.
Imagine a marketer who’s running a Facebook ad campaign. She knows her audience is interested in productivity, so she creates a lead magnet offering productivity tips. She runs the ads and gets clicks. Great start, right?
But here’s where her competitors might take things further. They’re not just stopping at the lead magnet. They’re thinking through the journey that comes next. They know their leads need nurturing, so they’ve set up a follow-up email sequence designed to address pain points, build trust, and keep that lead moving through the funnel.
When the lead hits the landing page, they’re greeted with a consistent message aligned perfectly with the ad. The following emails don’t just drop in with random content—they’re strategic, designed to answer questions, overcome objections, and guide the reader to the final step: making a decision.
That’s the power of a full-funnel approach. It’s not about hoping a lead will stick around. It’s about guiding them through each step with intention and clarity.
Cheers,
Deepak Kanakaraju