Undoing and Rebuilding Myself & My Business
Creative destruction
For the last year, I haven’t been creating as much as I used to.
That wasn’t accidental.
I intentionally created blank space in my life - to think, reflect, and sit with discomfort. And as always, blank space brings clarity.
One morning recently, that clarity hit hard.
I clearly saw two of the biggest mistakes I made in my business over the last five years. Writing this is not about regret. It’s about learning, undoing, and rebuilding - this time with wisdom.
Mistake #1: Lack of Niche Clarity
I started my journey as a digital marketing trainer.
Back in 2016, I launched my first digital marketing course. Over the years, I trained thousands of students through courses and internship programs.
Around 2021, I also stepped into business coaching.
Some of my best customers came from my digital marketing ecosystem. They already trusted me, understood my philosophy, and naturally transitioned into my business coaching program (AlphaClub). For that, I’ll always be grateful.
The real problem started when we tried to scale business coaching directly through ads.
People started entering AlphaClub without knowing me deeply. They watched a video sales letter, got on a sales call, and were “closed.”
And here’s the uncomfortable truth:
Sales teams are incentivized to sell.
That means:
Overpromising
Creating unrealistic expectations
Saying whatever is needed to close the deal
Customers came in expecting miracles. They thought I would magically fix their business.
At that point, my positioning became blurry.
Was I a digital marketing expert?
Or a business guru?
I had lost niche clarity - and once that happens, confusion spreads everywhere: marketing, sales, delivery, and customer expectations.
That was my first big mistake.
Mistake #2: Trying to Scale Too Fast
The goal was ambitious:
₹50 lakhs per month in revenue
₹30 lakhs from digital marketing courses
₹20 lakhs from business coaching
Big goals sound inspiring. We’re taught to “think big” and “work hard.”
But here’s what no one tells you:
Big goals without strategic growth create chaos.
Let’s break it down.
In the business coaching category:
₹2 lakhs per year per customer
10 new customers per month = ₹20 lakhs/month
But then reality hits:
~30% goes into ads
~15% into sales commissions
Then office rent, compliance, GST, accounting, support staff, and operational overheads
To manage 10 premium customers every month without solid systems, people become the system.
And people fail.
I personally could only do so much - maybe 3 hours a week on a mastermind call. We hired account managers to “take care” of customers.
They didn’t.
They couldn’t.
Unqualified leads entered the funnel.
Sales sold anyway.
Expectations didn’t match reality.
Customers felt disappointed.
And we screwed it up - badly.
All this while, I was also expected to:
Stay fit
Be emotionally available to my wife
Take care of my parents
Be the “ideal man” outside work
I never signed up for this level of chaos.
The Undoing
Doing things is important.
Undoing them is even more important.
So I did the hard things:
Let people go
Stopped running ads
Allowed revenue to shrink
Shut down the office
Moved to remote work
Cut costs
Delivered fully to existing customers - without compromise
Then I did something for myself.
I bought a superbike.
I started traveling.
I slowed down.
I thought.
The clarity you’re reading right now didn’t come from:
A course
A mentor
A framework
It came from taking a break.
Breaks lead to clarity.
Clarity leads to better decisions.
Rebuilding - This Time With Wisdom
Now, I can build again.
Not with pressure.
Not with chaos.
Not with ego.
But with:
Clear positioning
Sustainable systems
Respect for my energy
Respect for my customers’ expectations
Respect for life beyond business
If you’re building something right now, remember this:
Sometimes the most powerful move is not scaling faster -
it’s pausing, undoing, and rebuilding right.
Wish me luck.
With love,
Digital Deepak