Meet Rohan – The Reader I Write For

Why I Don’t Write for “Everyone”

Whenever I sit down to write, record a video, or build a new product, I never think about "the market" or "my audience." That’s too vague. Instead, I focus on just one person. I give him a name. A face. A story. His name is Rohan Mehta. And everything I do — every lesson, story, or product — is for him.

This shift changed everything for me. When you speak to everyone, you speak to no one. But when you deeply understand one person, you create things that resonate with many more. Because people don’t buy information — they buy connection. They buy from people who “get” them.

Who Rohan Is (And Why I Care)

Rohan is 26, lives in Bangalore, works in a mid-level role at a reputable tech company. He earns somewhere around ₹8 to ₹12 lakhs a year. Life, from the outside, looks sorted. His parents are proud, LinkedIn is polished, and the future seems stable. But inside, he feels stuck. It’s not burnout — not yet. But it’s definitely boredom. The same Jira tickets. The same team meetings. A routine that’s becoming too predictable. He’s asking himself quietly, “Is this all there is?”

Rohan doesn’t hate his job, but he craves more — more creativity, more meaning, and most of all, more freedom. He wants to earn online, speak his thoughts, build something he owns. He’s binge-watching creators like Ali Abdaal, Ranveer Allahbadia, Naval, and yes — Deepak Kanakaraju. And he’s thinking, “Maybe I can do this too.” But when he tries, he gets overwhelmed. Doubt creeps in. “What do I post?” “Who will listen?” “What if I fail publicly?”

He’s not lazy or incapable — far from it. He’s intelligent, curious, and willing to work. What he lacks is clarity. And that’s exactly where I step in. I don’t talk to Rohan like a guru. I talk to him like a big brother who’s been where he is. Because I have.

The Real Work: Building for Just One Person

I create everything for Rohan. Not marketers, not founders, not “entrepreneurs.” Just Rohan. I write emails as if I’m messaging him. I record videos as if I’m on a call with him. If what I create doesn’t help Rohan take one step forward, I don’t publish it.

I know he doesn’t care about fancy words like “funnels” and “lead magnets.” He just wants to make his first ₹10,000 online. He wants to learn how to freelance, start a side hustle, or build an audience without looking like a fraud. He’s not asking for magic. He’s asking for momentum.

That’s why I focus on simplicity, storytelling, and systems. I don’t want to impress him. I want to empower him. And when he sees his first result — his first freelance client, his first confident post, his first DM from someone asking “Can you help me with this?” — he starts believing in himself. That belief changes everything.

Over time, Rohan might become a student, a client, or even a friend. But none of that happens unless I first speak to his heart. And that’s what personal branding is really about — not virality, but authenticity. Not followers, but trust.

How You Can Find Your Own Rohan

If you’re building a brand or business, I invite you to do the same. Don’t chase “market segments” and buyer personas on a spreadsheet. Go meet people. Host meetups. Talk to your audience face to face. Ask them what they’re struggling with. Listen more than you speak.

That’s exactly what I did. I met dozens of my readers in real life — coffee shops, co-working spaces, even weekend meetups. I didn’t pitch anything. I just asked, “What are you trying to build? What’s holding you back?” These conversations shaped my entire content strategy. They gave me language I could never have guessed sitting behind a laptop.

You don’t need a marketing degree to understand your audience. You need curiosity and a genuine desire to serve. When you know your reader better than they know themselves, your content writes itself. Your courses sell naturally. Your brand grows without force.

So before you try to scale, stop and ask: Who is your Rohan? If you can’t answer that clearly, everything else will feel like noise. But once you do — once you know exactly who you’re helping, why they’re stuck, and what they need — your work becomes magnetic. And people will find you not because you shouted the loudest, but because you whispered the truth they needed to hear.