Invitation: Sep 5th, Deep Marketing Book Launch at Chennai
Free, 10 AM to 12 PM, at Social Eagle on OMR. Here is what happens in the room and how to get a seat.
I am launching Deep Marketing in Chennai on September 5, and I want you in the room.
Saturday, September 5 Registration from 9:15 AM.
Session runs 10 AM to 12 PM. Social Eagle, Alpha Tower, Alpha City IT Park, OMR, Navalur, Chennai. Free. Seats are limited.
That is the whole announcement. The rest of this is context, and you can skip it if you have already registered.
How it ended up in Chennai
I was in the city to work with Ashwin, who runs ICD Tuning and is the first client of Alpha Club (v2). We spent the day building a real marketing strategy for the workshop. CATT applied to engines.
While I was there I met Dharaneedharan of Social Eagle, an old friend in this industry, and handed him a signed copy of the book. He walked me through his new office. There is an auditorium in it that seats over a hundred. He said do your launch here. I said yes.
I went for a client meeting and came back with a venue. Most of the good things in my working life have arrived exactly like that, sideways, while I was in town to do something else.
September 5 is also Teachers Day, which I did not plan and am going to take full credit for. The argument of the book is that marketing is teaching.
Ten years of one idea
I did the first webinar on deep marketing in 2016.
I got attached enough to the name to go out and buy deepmarketing.com. Premium domain, a few thousand dollars, paid by a man who at that point had no book and nothing to put on it. It helped that DEEP is sitting right there inside Deepak. That was mostly an excuse.
Then it sat there for years, renewing quietly, reminding me every single year that I had bought a house and never moved in.
This year the book got written. This month the site went live, built exactly the way I wanted it, which I could not have said at any earlier point in my career. I am not a designer. AI tools removed the choice between a website I could afford and a website I liked.
Ten years from a webinar to a book to a room in Chennai. That is the real speed of a good idea. Anyone selling you the thirty day version is selling you something else.
What happens on the day
I teach CATT properly. Content, Attention, Trust, Transaction, with the working examples behind each stage, including the ones running right now at ICD Tuning.
Dharanee addresses the room.
Then I sign books and take questions, and I would rather take the awkward ones. Where the idea came from. What it looked like in 2016 and what changed since. What I got wrong in between, of which there is a supply. If you have been reading me for years, come and ask me the thing you have never asked.
You do not need to own the book to come. Copies will be at the venue.
It is free, there are a hundred and something seats, and once they go they go.
See you on the 5th. I would rather meet you in a room than in an inbox.