How to Find What You’re Truly Meant to Build
Go Deeper Than ‘Health, Wealth & Relationships’ to Find Your True Calling
When most people talk about niche selection, they usually repeat the same worn-out line: “Pick one of the three evergreen niches - Health, Wealth, or Relationships.”
And while those buckets are technically correct, they are also superficial. They don’t help you actually discover what you are meant to do. They don’t show you how to navigate the emotional turbulence that comes with choosing a niche, the self-doubt, the fear of judgment, the constant inner questioning.
The truth is: Niche selection is not just a strategic exercise. It’s a deeply personal journey of self-discovery.
The Superficial Trap: Why Most People Pick the Wrong Niche
Everyone wants clarity, but few are willing to explore the chaos it takes to get there. So instead of introspecting, most beginners do what feels safe - they pick something broad, like “I’ll help people lose weight” or “I’ll teach digital marketing” or “I’ll be a relationship coach.”
But those are not niches — they are industries.
As I said in my Digital Mentor program:
“A niche is not a topic. A niche is a set of people with shared characteristics.”
You’re not serving an industry. You’re serving real people with real problems. Until you understand who those people are, and why you’re the best person to help them - you’ll always feel out of sync.
The Role of Self-Awareness in Niche Selection
The deeper you know yourself, the clearer your niche becomes.
Your niche is almost always hiding in plain sight - it’s in your past experiences, your pain, your curiosity, your frustration with how things are.
My journey is a perfect example. In 2007, I didn’t sit down with a spreadsheet and list out “hot” niches. I was just a 22-year-old guy obsessed with motorcycles - and frustrated that there were no good bike reviews online in India. So I started writing his own.
That blog - BikeAdvice.in - went on to become the #1 motorcycle blog in India, attracting millions of readers.
Why? Because I was the audience. I knew what they wanted because I wanted it too. I didn’t need to guess. That’s the power of self-awareness.
“You are your niche.” – Deepak Kanakaraju
Why Self-Doubt is Part of the Process
Even when you discover something meaningful, the path ahead won’t be easy.
Self-doubt will whisper:
“Am I good enough to teach this?”
“Is there already too much competition?”
“What if I fail in public?”
You’re not alone in feeling that. Every great entrepreneur has walked through that same fog.
But here’s the truth: Clarity does not come before action. It comes from action.
“If a car is stationary, turning the steering wheel doesn’t change its direction. Only once the car starts moving can you steer it.”
In other words: You can only refine your niche while moving forward. You don’t figure it all out at the beginning. You figure it out by taking imperfect action and listening to the feedback.
Start with a strong hypothesis. Take action. Get your hands dirty. Refine.
Embrace Uncertainty - It’s Where Hope Lives
Many people are paralyzed by uncertainty. They think they need a “guarantee” that their niche will work before they start. But certainty kills creativity.
It’s actually uncertainty that makes the journey worthwhile.
Imagine if you already knew exactly how your life will unfold - down to every success and failure. That would be boring. It’s hope that makes us move, try, experiment.
“Hope is only possible because of uncertainty. If everything was certain, there would be no hope - only memory.”
Instead of fearing uncertainty, learn to embrace it. Let it excite you. Let it drive you forward, not hold you back.
“Mind the Gap”: Finding the Niche Only You Can See
There’s a reason why the phrase “Mind the Gap” stuck with me so deeply. It’s not just something you hear in metro stations - it’s a business philosophy.
You find a niche by identifying a gap between what people want and what the market currently offers.
That gap is usually discovered in your own life first. You search for something, you don’t find it, and then realize - maybe others are searching too.
That’s how AstroTalk was born - a company that connects astrologers with people seeking clarity. Ironically, the founder didn’t believe in astrology. But he saw a market craving certainty in uncertain times.
He didn’t need to believe in the product. He only needed to believe in the gap - and create a system that fulfilled it.
Inspiration is everywhere:
Exotel found its niche when they struggled to set up IVR systems for their own startup.
Canva emerged because people needed professional design — without hiring a designer.
My wife Sandhya built a 42K+ follower Instagram page around dog nutrition in 2 months - simply by documenting her home-cooked meals for our Shih Tzu and discovering a passionate community of dog parents who were sick of kibble.
These are not abstract ideas. These are lived experiences turned into value.
Your Advantage Is Already Inside You
You don’t need to be someone else. You just need to double down on who you already are.
You worked in HR for 10 years? You know what employees struggle with.
You went through a personal health transformation? You understand the emotional triggers behind fitness.
You grew up around doctors? You know their pain points better than any marketer ever will.
“Someone who is tall doesn’t play football. He plays basketball. You play the game that suits your strengths.”
Don’t waste time trying to be average at what others excel in. Be world-class at what you already have an edge in.
Let the Niche Refine Itself Over Time
Your first niche won’t be your final one. It’s okay.
I started with “Digital marketing for jobs,” then pivoted to freelancers, then to coaches, and now focuses on helping build personal brands.
Each iteration came through action and listening.
So instead of obsessing over “the perfect niche,” ask yourself:
What am I naturally drawn to?
What have I struggled with (and overcome)?
What can I do for hours and not get bored?
What do people already come to me for help with?
Where do I see a gap that’s not being fulfilled?
Start there. Build. Listen. Refine.
“Don’t try to pick your niche from a list of 100 ‘profitable’ ideas. Let your life experiences guide you.”
Final Thought: The Niche Chooses You When You’re Ready
Finding your niche is not a one-time decision. It’s a dance between your intuition, your action, and the market’s response.
Yes, the categories of health, wealth, and relationships are useful as a starting point. But to stand out - to matter - you have to go beyond the surface.
You have to go inward.
When you do, you’ll find not just a profitable niche - but a purposeful one.
One that you’ll wake up excited to serve every single day.
One that doesn’t just make money - but creates meaning.
So take the first step.
Trust your gut.
Mind the gap.
And remember:
You are your niche.